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  1. A splash of serotonin, on the house.

    We need to explain something. We're tiny. Minuscule. We are the opposite of the Tardis, we look way bigger from the outside.

    Downstairs

    We've started to spot comments like, "4160Tuesdays aren't niche; they're stocked in Lucky Scent!". Niche? We occupy a tiny notch within niche! 

    We're extraordinarily grateful that Lucky Scent invited us to be part of their collection back in 2013, and we're the same size now as we were then; we've just got a little bit better known.

    The 4160Tuesdays Team

    The full time team of three is still Sarah, making the perfumes, Nick, admin, shipping and flowery shirts, Amy, studio manager and trying to keep us tidy. We have Arthur in once a week to make our films, Agni - our resident fragrance world expert - bottling and wrapping two days a week, Jon, when he has a moment. This week Ruby 1 is rejoining part time after doing work experience with us 8 years ago! (Not to be confused with Ruby 2, who worked for us last summer.) And me, Sinead, doing a lot of the writing.

    We all fit easily into our building at 42A Raynham Road.

    Outside

    When someone asks us a question, we answer, and we do what we can to give them whatever it is they’re looking for. However, we don’t have anyone available to man a live chat 24/7.

    In fact, we don’t even have a dedicated customer service team. We’ve got makers, mixers, bottle-fillers, labellers, packers, writers, designers, tech support, order fulfillers, list managers, event staff, customer support, and much more. All disguised as those 8 people.

    Working like our grandparents did

    Shocker! There's no one here at the weekend. We work the way our grandparents' generation did. We go home on Friday nights and come back on Monday mornings, unless there's a workshop in the upstairs room, in which case Sarah and Nick will be there on Saturday afternoon.

    We’ve got a lot of fragrances, and we do a lot of things, but we’re not big. We don't have a shop, just a space to smell scents if you turn up when we're open.

    We like being small

    We actually like being small. Growth is overrated and unsustainable. (Feel free to argue.) We don't want the pressure of having to scale up, move buildings, sell through wholesalers, find a warehouse, all those things that tiny businesses feel obliged to do in the pursuit of some spurious kind of 'success'.

    If our perfumes bring pleasure, that's good enough. We're true artisans; we own our means of production. We like creative commerce - handmaking lovely things and selling them so we can make more. Sarah set up her first business when she was seven, making bracelets from wooden beads. (Not a good ending though, as her mother made her give everyone's money back. This one is going better.)

    And if we’re being honest, Sarah says yes to a lot of stuff. Some of it is ‘good for business’, other things are for the joy of it, the greater good, or just because someone asked her. That’s part of what makes 4160Tuesdays what it is. All this stuff makes us busy, but still not big.

    Also downstairs

    People matter

    We treat people; staff, customers, and everyone we meet along the way ethically. We pay our business taxes, and we’re just a small business making unique and interesting artisan perfumes.

    Our customers matter. A lot. And we’ll always get back to you just as soon as we can.

    About the serotonin

    We found out recently that having something to look forward to increases your serotonin levels, and you get a further shot when it arrives.

    That's our way of saying that if an order arrives with us on a Friday after the Post Office closes, you can look forward to your perfume reaching you sometime from the following Tuesday.

    So if it takes a little longer than someone might like, we like to think we’re providing a little hit of serotonin when the parcel or reply does eventually arrive. Something we could probably all do with a bit of, in this world of instant gratification.

    That’s your free drop of serotonin with every order. 

  2. Today’s the day: Vianne and Vianne’s Confession are here

    Screenshot 2025-05-21 153920

    The wait is over. Today, two marvellous things are being released into the wild.

    Vianne, the brand-new prequel to Joanne Harris’ much-loved novel Chocolat, is officially out.

    And with it comes a scent to match: Vianne’s Confession, created by 4160Tuesdays’ perfumer Sarah McCartney, is now available to order.

    Vianne is the story of how Vianne Rocher became the woman and chocolate maker we first met in Chocolat.

    Set in Marseille in the late summer and autumn, the book is a treat for the senses: the darkness and light of the Old Quarter, cobbled streets, sea air, steep alleys and the aroma of geraniums brightening up the doorways and windows.

    Joanne Harris has always been fascinated by scent. She isn’t just a writer who thought, “wouldn’t it be nice to have a fragrance to go with the story.” She’s someone who’s experienced the world through scent and colour since childhood. Her memories, and her writing, are soaked in smell.

    That early fascination made her the perfect partner for a scent-story collaboration. She came to our studio, spent the day with Sarah, and together they explored some of the strangest and most wonderful ingredients in perfumery.

    They shared ideas and experimented to capture a scene, a moment, a feeling in the story.

    One blend stood out. Joanne described it like this:

    “Like a young woman after a swim in the sea, taking refuge from the heat in the cathedral.”

    That became the scent. And so, Vianne’s Confession was born.

    Vianne’s Confession

    It’s rich, layered and long-lasting, with incense and cacao, grounded in salt, rose, geranium and musks. It’s not sweet. It’s bitter dark chocolate, melted into the cool air of a stone church by the sea.

    It’s already won hearts and noses. Jo Fairley, co-founder of The Perfume Society, named it Best in Show at the Barnes Fragrance Fair and shared her thoughts in a glowing write-up. 

    Here’s what she said:

    “The one I’ve been spritzing compulsively is Vianne’s Confession, by perfumer Sarah McCartney.”

    And this:

    “Imagine standing in the cool of a cool church that happens to be right next to a chocolatier’s shop, which is wafting the scent of its wares into the nave. To be precise, of a bar of seasalt dark chocolate”

    And this too:

    “The incense thread dominates, at the start, before it softens and smooths on skin, when it becomes almost lickably salty. (Although I wouldn’t advise it.) Staying power is amazing; I can still smell it clearly the morning after the spritz before”

    You can read the full post here, although I may have given away the gist – Jo's Scent Notes: 4160 Tuesdays Vianne's Confession

    Barnes Fragrance Fair

    Scent Illustrations

    If you’d like to hear the full story in their own words, join Joanne and Sarah on 10th June at a special live Fragrance Foundation event: Scent Illustrations.

    They’ll be talking about how this unusual collaboration came about and why scent is such an important part of storytelling. If you want to go along, you can buy tickets here

    Vianne’s Confession is available to order now. Whether you’re a Chocolat fan, a perfume lover, or just someone who believes that scent and story belong together, this one’s for you.

    Order Vianne’s Confession here

  3. The true value of perfume: Sarah McCartney on Natalie Cassidy’s Channel 4 Show - What’s the Big Deal?

    Natalie Cassidy 3

    Behind every bottle of perfume, there’s a creator who made the original formula, one that takes time, practice, skill and imagination. And, as Sarah McCartney shows in Channel 4’s What’s the Big Deal: Britain’s Best Buys, it’s an art that deserves far more respect than the rising dupe industry gives it. 

    Dupes: The smelly elephant in the room

    Sarah has never kept her thoughts on dupes a secret: using GC-MS machines to copy a fragrance formula - to replicate something a perfumer has spent time, effort, money, and often a whole wad of passion creating - and then sticking it in a plain bottle to sell for a fraction of the price is theft, and really rather rude.

    And I agree. I also suspect many others would too, especially within the world of perfumery, and in particular artisan fragrance. So while that point borders on being indisputable, it opens up a bigger, thornier question:

    If it’s so clearly wrong, why do people buy dupes?

    This question, to a certain extent, was addressed in Natalie Cassidy’s TV show. Natalie visited Sarah at the 4160Tuesdays studio, where they discussed the process of creating a brand new perfume. Sarah even created Natalie’s very own scent: Buns ‘n’ Roses; a fragrance with notes of pure white snow, fresh bread rolls and red roses, in case you were wondering.

    Buns n Roses

    Sarah said her piece about dupes in a respectful and professional manner - although there’s an ever-so-slight chance that might have been down to some intentional editing.

    Later in the programme, Natalie went off to visit a man whose dupe company uses what he euphemistically called ‘reverse engineering’. He explained that a dupe is simply a perfume that’s “inspired by” a fragrance that already exists. And who can be sure, but the expression Natalie wasn’t quite able to hide left me thinking she might just be sharing my feelings on the whole thing. But she was polite, and she heard him out.

    And on a side note, I do worry that this segment may have actually helped raise awareness of dupes among those who might be inclined, but didn’t already know that it’s possible to buy knock-offs of their favourite scents.

    Natalie Cassidy 1

    The real issue: ignorance or indifference?

    So, again - if taking someone else’s creation, feeding it into a machine, copying the formula and selling it off cheap sounds suspiciously like theft (even if it’s not technically illegal yet), then we have to ask: why are people still buying these things?

    After some thought, I think it boils down to two things.

    First, a lot of people simply don’t understand what it takes to create an original perfume.

    They don’t know the amount of work, training, cost and creative energy involved. It’s not their fault - they’ve never been told. So part of this is a lack of information, or education. That’s something we can address. It will take time, effort, and resources - but it’s solvable.

    But in my mind, the real issue is something else entirely: a lot of people just don’t care.

    Let’s be honest: sometimes people just don’t give a monkey's

    Yes, I’ve said it. People just don’t care.

    And I know I’ll have to work hard to bring this back from sounding like a doomsday piece, because that’s not what I’m after. But we do have to look it in the eye.

    As someone who is a self-proclaimed ‘giver of damns’, it doesn’t take long - when you sit down and really think about it - to realise that you only care about what you care about.

    For example, I care deeply about women’s right to education and equal opportunities, especially in the world’s least developed countries. Meanwhile, a friend of mine who works in sports science is passionate about what happens to professional athletes - often lower paid ones - when they retire in their early thirties, with little support or resources to rebuild their lives.

    I agree it’s an important issue. It’s just not one I have that much of a connection to. 

    Small questions that make a big difference

    Every time we open our wallet, the physical one or the one on our phone, we’re faced with a question: Is this the best version of this item I can buy? Is it kind to our planet? Is it kind to animals? Is it fair to the original maker?

    These questions aren’t always obvious. And I get that sometimes we’re too rushed or too overwhelmed to ask them at all. But they’re important. And they apply to more than just the obvious stuff like avoiding single-use plastics or steering clear of factory-farmed meat. These questions apply to perfume too, and where we choose to buy it.

    Caring more - without spreadsheets

    In fact, they apply to almost everything: your energy provider, your phone network, even the search engine you use. The companies you buy from - are they giving more than they take? Or the shop where you pick up your holiday outfit, does it give more than it takes from our planet?

    I agree, this can weigh heavily on us, constantly having a choice to make. But in the long run, surely we all agree it will lead us to a much kinder place to live.

    And I’m not talking about opening up your spreadsheet and filling it with mind-boggling formulas every time you want to buy something. I’m just saying: the next time you’re about to buy something you haven’t bought before, take five minutes. Think about the whole journey of it. Who and what it may have affected along the way. Ask yourself: do I feel good spending my money to support more of this?

    If the answer’s no, is there an alternative you’d feel better about?

    If there’s no good alternative, and you still don’t feel right about it, then maybe ask yourself: do I actually need it?

    Affordability and the value of original work

    Now, I know price can play a huge part in people’s decisions. And in some cases, that’s because they simply don’t have much disposable income. Other times, though, it’s because they just don’t place the same value on the product or service as the person who made it.

    When it comes to creating a new perfume, because that’s where this all started, we need to consider the work that goes into coming up with a new and interesting fragrance. It’s not just formulaic. It’s not just mechanical. It’s creative work. And good perfumers aren’t made overnight. They’ve spent years, sometimes decades, learning their craft. Shouldn’t they be paid fairly for that skill?

    We all want to be paid fairly for the work we do, right?

    1000x667

    If it doesn’t matter to you - don’t fake it

    And perhaps some people simply don’t see much value in a bottle of perfume that's been passionately and expertly created. That’s absolutely fine. But if that’s the case, don’t go out and buy the cheap knock-off version. Just don’t have it.

  4. The lost art of doing things for pleasure

    The lost art of doing things for pleasure - Whatever happened to hobbies?

    Whatever happened to hobbies?

    A dictionary definition of the word 'hobby' is: an activity that you do for pleasure when you are not working.

    Hobbies aren’t about productivity, profit, or sharing with a growing list of followers online. I’m not saying these are things to be avoided - just that they’ve crept into spaces that used to be reserved for doing things purely for fun.

    That definition feels unrelatable to many of us today, like something from another era, when people took pride in building model trains or collecting stamps, rather than building online followings, collecting dopamine hits and finding ways to monetise everything.

    Finding a new hobby

    I’ve just returned to the UK after eight months driving around Europe with my husband, our elderly dog, and an even older car. Now that I’m no longer spending my free time wandering new city streets, relaxing in a record number of coffee shops, or spending hours on end on Airbnb, I’ve suddenly got a bit of time to fill. I’m thinking it might be nice not to fill it with more work.

    I do like my work - in fact, I’m one of those people who can say they’ve turned their hobby into a job. So, if writing can’t be classed as a hobby anymore, I guess it means I need to find a new one.

    Figuring out what I’d actually like to do - that’s the question.

    I know a few people who live for their hobbies and try all sorts. But if I’m being honest, most people I know don’t do much more than work and family life.

    Where did hobbies go?

    As a kid, I’d find the most fun thing possible and do it over and over, usually until I was interrupted by incredibly mundane things like homework or dinner. For me, it was rollerblading, running, dancing, playing guitar… I even considered myself a borderline professional tree-climber, but I think I just about managed to stay in hobby territory.

    But somewhere along the way, we stopped doing things just for the sake of it. People report feeling “too busy” to take on or continue a hobby, yet we somehow find hours for scrolling and binge-watching. Johann Hari, in Stolen Focus, argues that it’s not just time that’s been stolen from us, it’s our attention span. Hobbies require attention.

    Not so long ago, in some parts of society, hobbies were encouraged by families, schools, and communities, and even proudly listed on CVs (“Enjoys amateur dramatics and hillwalking”). Back in the 1990s and early 2000s, it wasn’t unusual to pop a few hobbies on your CV or cover letter just to show you were an interesting human. These days, it’s a bit trickier. Listing “watching Netflix” or “keeping up with TikTok trends” doesn’t exactly scream “hire me!” - and perhaps being ‘the perfect fit’ has become more important than being interesting.

    The history of hobbies - a tale as old as time

    The history of hobbies

    I’ll keep this extremely brief because, as they say, I could write a book on this. 

    Some of the earliest known hobbies date back centuries - numismatics, for example, the collecting and study of coins and currency, has been around since at least the 7th century.

    Hunting, on the other hand, began as survival for those who couldn’t find enough berries, but eventually became a weekend pursuit involving dogs, horses, and questionable hats and morals.

    For most of history, though, the freedom to ‘do something just for the sake of it’ was a privilege reserved for the wealthy. If you were working dawn to dusk in a field or a factory, you weren’t exactly popping out to your embroidery circle or pressing flowers for fun. Leisure time, and what you did with it, was very much tied to your place in society.

    But here’s where it gets interesting: many of the skills people once relied on to make ends meet - pottery, weaving, blacksmithing, candle making - have now made their way back into our lives as hobbies. Entire YouTube channels are devoted to making soap and candles. Instagram has brought back crocheting. Even sourdough baking had its moment of fame during the pandemic.

    In a strange way, it has come full circle: the things we had to do are now things we choose to do, (that’s if we do choose to take up a hobby) not because they’re useful, but because they’re enjoyable. 

    Why hobbies matter

    Why hobbies matter

    If I’m going to write a whole piece about hobbies, you’d better believe I checked whether they actually matter. And they really do!

    But then, the next question is: Who has time for hobbies?

    Well, all of us, if we choose to. (Yes, I know…easier said than done, but we choose everything we do.) And there are some mighty fine reasons to make time for hobbies.

    It’s easy to dismiss them as frivolous, a luxury reserved for the time-rich. But the truth is, hobbies give so much more to our lives than they could ever take. And if you're wondering whether they truly matter, the research (and real life) says they absolutely do.

    Here’s why hobbies matter:

    1. They’re good for your brain
    Hobbies that challenge us mentally, like learning a language, playing an instrument, or identifying different smells, stimulate neuroplasticity: the brain’s ability to grow and adapt. One study published in Psychological Science found that older adults who took up new, demanding skills showed significant improvements in memory, compared to those who stuck to more passive activities. You’re not just keeping busy; you’re literally building a better brain, which is likely to lead to a better quality of life.

    2. They reduce stress and boost wellbeing
    A study in Nature Medicine, involving 93,000 people across multiple countries, found that those who regularly engaged in hobbies had better overall health, higher life satisfaction, and fewer symptoms of depression.

    Another study in the MDPI Journal of Environmental Research and Public Health found that hobbies can counteract the mental toll of long working hours. It’s not just a nice break - it’s protective.

    3. They give your mind somewhere else to go
    Creative hobbies offer what psychologists call cognitive distraction. That’s a good thing. When we’re engaged in something hands-on like knitting, painting, woodworking or perfume making, we get relief from rumination. A mental holiday, without the airport queues.

    4. They help you enter a flow state
    That blissful sense of being so absorbed in something that you forget to check your phone? That’s flow. It’s been linked to reduced anxiety, higher creativity, and deeper satisfaction.

    As Cal Newport explains in his book Deep Work, modern life gives us fewer and fewer chances to concentrate deeply. Certain hobbies let us practise focus. and enjoy it.

    5. They strengthen your sense of self
    There’s often a confidence and newfound self-worth that comes from getting better at something, especially when you do it purely for your own pleasure. No boss, no pressure. Just you, improving at something because you want to.

    6. They reconnect us to culture and tradition
    Hobbies often come with a backstory. Pottery, dance, music, calligraphy, weaving - many creative pastimes originate from cultural or historical roots. A new hobby can be a way to connect with your own heritage or respectfully explore someone else’s.

    7. They make life more interesting (and social)
    Having hobbies makes you a more interesting person to talk to. It also gives you more places to meet people. You might even find yourself talking to a stranger without mentioning the weather.

    8. They bring you joy
    Let’s not forget the obvious: some hobbies are just plain fun. They spark curiosity, feed enthusiasm, or let you make something with your hands. You finish, look at what you made, and think - well, that was a good way to spend an hour or three.

    And when you’re doing something for no other reason than the fun of it, it gives you the freedom to choose anything, even extreme ironing, for instance. Yes, it’s a thing.

    The decline of hobbies: why are we doing less for fun?

    The decline of hobbies: why are we doing less for fun

    If hobbies are so good for us, mentally, physically, emotionally, and even socially, why aren’t more of us doing them?

    Are we too busy, distracted, or even self-conscious to do things just for the joy of it?

    Well, it’s complicated. But here are some very 21st-century reasons why “fun for fun’s sake” seems to have fallen out of fashion.

    1. The allure of the screen

    We don’t have to ‘work’ for pleasure. The temptation of effortless, endless consumption is often irresistible. In the UK, the average adult spends a staggering chunk of their day staring at screens - whether it’s work, social media, or TV, it’s almost always something that doesn’t require us to lift a finger creatively.

    Our entertainment has become frighteningly convenient, ultra-optimised, and designed to keep us hooked. In the past, you had to watch whatever was showing, and usually what whoever got the remote first decided. Now, every person in a household can sink their teeth into their own curated stream of Netflix, YouTube, TikTok or podcasts.

    Why spend three hours at a watercolour painting class when Netflix is whispering, “Come on, watch me, you deserve it,” asking nothing in return but that we sit back and relax?

    And while there’s nothing wrong with relaxing in front of a screen every now and then, it means there’s far less chance we’ll reach for a paintbrush or a puzzle. We don’t get bored enough to go looking for new ways to play.

    2. We’ve replaced doing with watching others do

    We live vicariously now. With so much access to the lives of those we follow online, we can feel deeply involved in someone else’s hobby without ever picking it up ourselves. We learn the terminology. We follow their progress. We might even convince ourselves we could do it if we wanted to - and that we will soon, but we never quite get around to starting.

    It’s oddly satisfying to be close to other people’s creativity. But watching isn’t the same as doing, and we miss out on most of the real benefits when we don’t take part ourselves.

    3. We equate productivity with worth

    We’ve absorbed the idea that everything we actually do, or put any effort into, should lead to something - a side hustle, a new income stream or at least a well-lit Instagram post. 

    It’s not enough to bake a cake so you can eat a cake. Now it needs to be frosted for Instagram, and then come the comments, of “wow that looks so good, I bet you could sell them”. 

    If you’re quite entrepreneurial-minded (guilty), that instinct is hard to shut off. But not everything needs to be monetised. Some things are allowed to be pointless, joyful, and gloriously unproductive.

    As Jenny Odell puts it in How to Do Nothing, we’ve lost the ability to simply be - to enjoy experiences without needing to make them into something more.

    4. We’re scared of being bad at things

    This one is both sad and worrying in equal measures. Social media has made it easy to see professionals and prodigies in every field. So when we try something new - and we’re not immediately brilliant - it’s tempting to give up.

    We’ve forgotten what it feels like to be a beginner and to improve slowly. To enjoy something even if we’re not exceptional at it and might never be.

    5. We don’t get bored anymore

    This one sounds strange, but boredom has historically been a powerful motivator for creativity. When our minds wander, we start to imagine, invent, tinker, and try new things. These days, the moment boredom creeps in, we squash it with a swipe. The second we feel a lull, we pull out our phones… ta-da: entertained for hours. But if we let ourselves get a little bored, we might just rediscover the urge to make something.

    6. What’s my age again?

    What age group are hobbies for?

    Yes, I know the answer is any age, but when I was younger, I’m not sure it felt that way.

    As a teenager, doing anything that looked like trying too hard came with a high risk of ridicule. And for many adults, it’s not until the kids are grown and life slows down that it feels socially acceptable to join a book club or a walking group.

    It’s nonsense, of course. Hobbies are for everyone, at every age. But doing what your peers aren’t doing? That’s not easy for most of us.

    7. Hobbies used to be social glue

    Hobbies have the power to bring people together. But these days, our social time often happens online. This has opened up new opportunities, especially for those who genuinely find socialising in person difficult, which is great. Online communities have helped build connections that were never possible before, and there is huge value in that, but they are not a complete replacement for getting out and doing something. To many, it’s made real-world connections feel like a bit more effort than their worth.

    A short revival: when hobbies made a comeback

    Hobbies did have a moment.

    During the early days of the pandemic, many of us found ourselves with something we hadn’t had in years: time. Suddenly, sourdough loaves were rising in ovens, jigsaws were selling out, and online courses in everything from embroidery to graphic design exploded in popularity.

    People weren’t just filling time, they were trying new things, sometimes for the first time in years.

    It was a reminder that when life slows down, the impulse to create and tinker and learn doesn’t vanish - it reappears. We just don’t usually give it the chance.

    What we lose when we lose our hobbies

    • Creativity: We start to think of creativity as something only professionals do, not something we all have access to.

    • Satisfaction: We lose a sense of satisfaction, or outsource it to productivity or success metrics. The pride of making or doing something just for yourself disappears.

    • Community: Shared interests used to be how people made friends. Ceramics classes, choirs, game nights. Without hobbies, we lose one of the easiest ways to connect with others offline.

    • Resilience: Hobbies teach patience, problem-solving, and perseverance. You get better by doing, failing, and redoing. No big stakes, just the slow build of belief.

    • Identity: When we stop doing things we love, we can lose sight of who we are outside of work and responsibility. Hobbies remind us of the many versions of ourselves that still exist.

    • Joy: Perhaps most importantly, hobbies are a source of joy not tied to achievement. Just for the fun of it.

    Let hobbies join the self-care revolution

    Self-care has recently become something we feel pretty good speaking about. We’ve embraced meditation apps, cold plunges, face masks and journaling prompts - but what about making music? Speaking a new language? Or starting a new sport?

    If self-care is about doing something that nourishes and supports you, hobbies deserve a seat at the table.

    Perfume as a hobby

    Perfume as a hobby

    In my search for a new hobby on my return to the UK, there’s no doubt perfumery came to mind - how could it not, when all things scent-related have been taking up a generous chunk of brain space since I started writing for Sarah back in November?

    Perfume making feels like an ideal hobby. It’s creative, you can do it alone or with others, it’s good for your brain, there’s a whole world of knowledge and history to explore, and it’s something you can keep getting better at - if you stick with it.

    And of course, there’s the satisfaction of making something with your own hands (and nose). Whether you're scientific, artistic, or somewhere in between, perfumery gives you the space to play, experiment, and surprise yourself.

    And like any good hobby, it doesn’t ask you to be perfect. It asks you to bring your own personality.

    4160Tuesdays perfumery Workshop

    If you’re curious, Sarah, founder of 4160Tuesdays and Scenthusiasm, is a wonderful perfumery teacher, and there are a few different ways to learn with her:

    • Live workshops at our Hammersmith studio in London - hands-on, experimental, and a brilliant first step into the world of artisan perfumery.

    • The online Scenthusiasm course – a complete, self-paced introduction to perfumery. If this is a brand-new hobby for you, you can even order the materials collection to get everything you need.

    • Join us on Patreon at Scenthusiasm – with monthly challenges, perfumery chats, and a friendly community of scent fanatics who are more than happy to talk about perfume making for hours.

    I have long championed the delights of the hobby. In fact I run courses that often discourage people from giving up their jobs and doing perfumery instead. 

    I often wish I'd kept up writing as a career and had perfumery as something to do in my spare time. When people say, "You're following your dream!" I have to tell them that I'm really not. If I were, I'd still be playing baritone sax professionally.

    Making perfume is my job now and for that reason it comes with different pressures, including stacks of admin and the constant requirement to remind people that 4160Tuesdays exists.

    If one of my students makes a lovely fragrance they get encouraged by friends and family to make it into a business, but running a small business isn't for everyone. There is no off switch.

    Then there's that awful term, the "side hustle". This is when you already have a job, then you double the pressure on yourself to take a second one. This is the opposite of the escape that a hobby offers you.

    There is an attraction in recognition - whether it's from sales, awards or reviews - but there's a lot to be said for the secret satisfaction of just doing something for yourself.

    If you want to learn how to make perfume I will happily help, and I'll also encourage you not to take it too seriously.” - Sarah McCartney – Perfumer, founder and teacher at 4160Tuesdays and Scenthusiasm.

    Sarah creating Viannes Confession perfume with Joanne Harris

    Whether you’re looking to pick up a new hobby, rekindle an old curiosity, or simply make something that smells beautiful, I might be biased - but I think perfumery is a very good place to begin.

    Stop consuming, start doing

    I didn’t set out researching and writing this piece to convince you - or myself - that we all must have hobbies. I just found myself with some free time and wanted to fill it with something fun.

    But now? There’s simply no argument in my mind. I’m convinced and inspired. Tonight I’m trying a new dance class, and on Wednesday I’m joining a writing group (exploring different styles, so I think I can still count it as a new hobby).

    Maybe our CVs won’t be filled with long lists of hobbies any time soon. But we can choose to carve out space for things that bring us pleasure, challenge us, and remind us who we are outside of our jobs and screens.

    So go on - pick up the paintbrush. The ukulele. The pipette.

    Whatever it is, do it for the pleasure of doing it. That’s enough.

    Sinead & Team Tuesdays

  5. New kids on the block - our latest scents

    4160Tuesdays latest scents

    There’s often a lot going on around here, and sometimes it’s hard to keep up with it all. That’s perfectly fine – there’s no need to. Drop in and out of the 4160Tuesdays world whenever it suits you.

    However, we’d hate for you to miss one of our new scents that might just be the one ‘made for you’. So here’s a quick update on our latest releases:

    No Mow May

    Our latest green floral amber. Perfect for a wildflower-filled May.

    In the UK, during May, everyone is encouraged to let wildflowers grow to feed new generations of wildlife. Flowers feed the insects, which feed the birds.

    It’s so beautiful - fresh, bright, summery and restful. Everything I needed on a cold and chore-filled January day.” - Lisa Hitchin

    No Mow May

    Ginger Snap

    Need I say any more? Probably not, but I’m going to, because how can I not talk about this irresistible scent? This is ginger being its best self: warm, spicy, shiny and cheerful, blended with supportive tonka absolute, cinnamon leaf and smooth amber woods.

    Created for Scenthusiasm’s spice month, Sarah managed to get ginger to behave – behave very well, in fact.

    This blend is so pretty!!! The Ginger with Tonka Abs is quite magical :) ” - Kareema

    Ginger Snap

    Figs in White Chocolate

    Green tea, figs and white chocolate, with the added scent of a creamy woods accord, orris and peaches.

    While experimenting with the green tea materials, Sarah came up with this, and the team decided that this was the aroma, and so it was named. 

    Figs in white chocolate, what a lovely not too sweet sort-of gourmand. This fragrance captures the ambivalence of figs, sweet fruitiness and a hint of vegetal bitterness, and cushions them in the equally delicate cloud of white chocolate.” - Sylvia Glanville-Hughes

    Figs in White Chocolate perfume - 4160Tuesdays

    Tempest Rose

    A celebration of the best, most confident and powerful version of you, in a bottle. Sparkling aldehydes and citrus fruits, rich roses, jasmine and iris.

    A collaboration scent, Sarah teamed up with Tempest Rose of House of Burlesque to create a burlesque dancer in a bottle.

    Tempest Rose is unsurprisingly delightful and beautiful” - Eric Riviello

    Tempest Rose

    London Linden

    A beautifully fresh white honey linden blossom fragrance balanced with lilac and elderflower.

    Inspired by the lovely linden trees in London in late spring. Created using natural extracts brought back from Sarah’s last trip to Bulgaria.

    It's a heavenly summer waft, makes me want to waggle dance like a bee.” - Emily Rose Mackay

    London Linden

    That’s it for the latest additions to the 4160Tuesdays scent wardrobe.

    But there are a few more new arrivals just around the corner, so keep an eye out for part two – coming very soon.

    All the best, 

    Sinead & Team Tuesdays