Freeway - Scent Shoplivepages::jquery();?>
In 2015 we were in Los Angeles visiting our first US stockists, Lucky Scent, and together we started plotting a project: Freeway is the result.
It smells of orange groves, evaporating fuel, hot roads, jasmine and sweet pastries. After hearing the roar and smelling the engine of a Maserati in their carpark, and walking up to Hollywood Boulevard because the whole area was gridlocked, we started thinking about the scent of LA in the future.
It's the aroma of a freeway when the oil has run out, and the space has become a wildlife haven, with orange groves and white flowers. There are solar cars and bicycles, picnic tables and humming birds. Like everywhere in LA there's the background scent of cooking sugar.
Mandarin petitgrain essential oil gives it a strange note of gasoline evaporating from sun on baking concrete, and there's the deep dark hot rubber smell in the background. It's unusual, but some customers who've been expecting something to try once rather than wear have found themselves pleasantly surprised by how approachable it is and come back for a bigger bottle.