London 1969 - Our Shop

London 1969 bottles the feeling of the city in the Summer of Love. We use only materials which were available at the time, to create a fragrance that could have existed then.

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We made this fragrance in three parts: Hyde Park, King's Road and Soho. Hyde Park is open, light, sunny and smooth, and uses the new – at the time – synthetic “Hedione” named after hedonistic pleasure. Our groovy, optimistic King’s Road is full of citrus fruits and eastern influences. Soho is London’s darker side, with animalic notes of ambergris, patchouli and musk. A true unisex citrus.

Perfume dialect: citrus woods

Top notes: orange, lemongrass, grapefruit, mandarin, cedrat

Heart notes: Moroccan cedarwood, sandalwood, incense, lavender, violet

Base notes: Indian patchouli, labdanum, musk

Ingredients: Alcohol, Parfum, Benzyl Salicylate, Limonene, Citral, Geraniol, Linalool, Citronellol.

London 1969 is suitable for vegans.

"This is a gorgeously refreshing green scent that's perfect for hot weather. It has lemon and lime, yet still manages to have good staying power- which doesn't always happen with citrus. It's as zingy and uplifting as a cologne but has brilliant longevity. I love it." - BettyNoir

"GLORIOUS LEMON! One of the first Niche fragrance I've ever had the pleasure of trying on...I absolutely love this as a summer/spring well in the hot, humid southeastern US. Good longevity, and projection, and the dry down is fantastic. Well done." - Bookhaja