Freeway - Our Shop
This is the fragrance of LA freeways after the oil runs out: flowers, birds, bicycles and picnic areas. It's the aroma of a freeway when the space has become a wildlife haven, with orange groves and white flowers. There are solar cars and bicycles, picnic tables and hummingbirds. Like everywhere in LA there's the background scent of cooking sugar.
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In 2015 we were in Los Angeles visiting our first US stockists, Lucky Scent, and together we started plotting a project: Freeway is the result.
It's a fragrance that smells of orange groves, evaporating fuel, hot roads and sweet pastries. After hearing the roar and smelling the engine of a Maserati in their carpark, and walking up to Hollywood Boulevard because the whole area was gridlocked, we started thinking about the scent of LA in the future.
It's the aroma of a freeway when the oil has run out, and the space has become a wildlife haven, with orange groves and white flowers. There are solar cars and bicycles, picnic tables and hummingbirds. Like everywhere in LA there's the background scent of cooking sugar.
Mandarin petitgrain essential oil gives it a strange note of gasoline evaporating from sun on baking concrete, and there's the deep dark hot rubber smell in the background. It's unusual, but some customers who've been expecting something to try once rather than wear have found themselves pleasantly surprised by how approachable it is and come back for a bigger bottle.
- Perfume Dialect: We can't find a box that this one sits in.
- Top Notes: orange groves and gasoline
- Heart Notes: jasmine, lilies, palm flowers
- Base Notes: hot tyres (tires), waffles with ice cream.
Ingredients: Alcohol (Denat), Parfum, Hydroxycitronnellal, Limonene, Citral, Geraniol, Linalool, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate.
Freeway is suitable for vegans.
"I live in Southern California and I’ve read what Sarah was going for in creating this fragrance and I think she nailed it. So unique and I really enjoy it." - addicted to fragrance
“Absolutely love it, used to live in LA and it really does make me think of the place!” - Rebecca De Besley Carr
“Freeway, one of my absolute favorites of the house and one of my all-time favorites, a juxtaposition of contrasts, fresh and sweet meeting dirty and provocative, an uncanny symphony of petrol, petitgrain, vanilla, orange blossom, and cannabis, inspired by Los Angeles.” - Eric Riviello
“Freeway is one of my all time faves. So unique. Absolutely stunning on hot days. I can’t get enough of it in the summer” - Kerrie DreamPop
You can watch Sarah and Arthur talking about it in our little: