What would Gatsby's friends wear to a wild party in 1923? Something just like this.
In 2016 Living Literature ran a marvellous party at the magnificent modernist Senate House in Bloomsbury. It was part of the University of London School of Advanced Studies immersive Gatsby event, and we were invited to make authentic fragrances.
Using materials which were popular at the time, and adapting a collection of recipes for reference, we made two fragrances, Old Sport, a fougere and An Excess of Carelessness, a floral bouquet on an amber base. Jay Gatsby called all his new friends "old sport", so it named itself.
Fougeres - ferns - became fashionable when coumarin was first used in fragrance from the late 1800s; with oakmoss, lavender and bergamot in a new "accord" it lauched a whole new fragrance family. The materials in Old Sport were available at the time, so it smells as fresh as it would have done spashed on to a colourful silk shirt in upstate New York, 1923.
We only made a litre in 2016, and it was supposed to be a one off, but we became quite fond of it and made another one.